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EVERY ZUNGZA PRODUCT IS MADE SLOWLY AND FINISHED BY HAND. FREE SHIPPING ON ORDERS FROM 800,000₫. did you know ZUNGZA means Rung Gia, the old forest

ABOUT ZUNGZA

ZUNGZA

back to the wild

What is ZUNGZA?

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What is ZUNGZA?

Hello
We are ZungZa Pronunciation: /zʌŋ zɑː/ – said as "zung-zah", in which "Zung" sounds like the Vietnamese word "Rừng" (forest) or "Dựng" (to build) written with a Z, and "Za" sounds like "Già" (old) or "Ra" (outward) — an open, generous sound. Do you notice something special in the way we are named?

We are children of Vietnam, and the name ZungZa was born from the richness of the Vietnamese language meeting the pulse of a new generation. In Vietnamese, ZungZa is "Rừng Già" — the old-growth forest, a place of shelter for nature, for kindness, gentleness and harmony. Because the consonants R, Gi and D are pronounced much like Z, "Rừng" became "Zung" and "Già" became "Za". More than that, the proud letter Z in our name stands for Vietnam's Gen Z. Spoken aloud, ZungZa sounds like "Zâng", "Zạ" — the polite, well-mannered, kind way Vietnamese people answer one another. Yet in action, Zung is also "Zựng" (to build, to construct), and Za is "Vươn Za" — reaching out into the world. Put together, ZungZa is the joyful cry of discovery, carrying the message of a young Vietnamese generation that loves the old-growth forest, that wants to build a decent Vietnamese brand in tune with nature, and that has the courage to reach the open sea. It is a bridge between traditional values, cultural character and a digital future.

Our mission is to share the things that make Vietnam fascinating: its people, its history, its culture, its sovereignty over seas and islands, and even its remarkable achievements in technology. How much do you know about Vietnam? We Vietnamese often say with pride that our country has "golden forests and silver seas" – a statement about the priceless natural wealth woven through our national history. Today Vietnam holds a forest cover it can be proud of, with more than 14.7 million hectares of forested land, including: special-use forests (national parks and nature reserves that protect biodiversity). Protection forests (safeguarding water sources, preventing erosion and natural disasters). Production forests (serving economic development). Hidden in the old-growth forests from the north to the south is an extraordinarily rich and rare flora: Trees with a fragrance of their own: to speak of Vietnam is to speak of the quiet cinnamon of the northern mountains, star anise from Lang Son, or agarwood, the very essence of land and sky.
Trees of high economic value: the vast Arabica and Robusta coffee hills of the Central Highlands that carry Vietnamese flavour to the world, or forests of precious timber and medicinal plants (such as Ngoc Linh ginseng) with outstanding value in medicine. Trees that carry cultural meaning: the resilient, unbowed bamboo of our folk songs, the wet rice fields that raised a civilisation, and thousand-year-old trees that keep watch over the great forest. This is why, through ZungZa, we tell not only a story about nature but also carry a larger aspiration: to conserve, protect and fully develop the nature, the culture and the economy of Vietnam. We believe a brand only truly reaches far when it roots deeply into its mother soil, making decent products in tune with nature that bring lasting value to the community. Look to the right: that is the administrative map of our country. A beautiful S-shaped land on the edge of the East Sea, with golden forests, silver seas and more than 4,000 islands large and small.

BACK TO THE WILD

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BACK TO THE WILD

People once lived very close to nature. We read time in the light, felt the seasons in the wind, and found our way by mountains, rivers and the small signs of the sky. Then life filled up with schedules, noise, streams of information and a great many things to finish. Inside that rhythm we sometimes travel very far and forget how it feels to stand still within ourselves.

For ZUNGZA, Back to the Wild is a journey of return.

It is a return to the forest out there — where trees grow towards the light, water finds its way through cracks in the rock, the earth quietly feeds life and every season carries its own rhythm. Nature is present, honest, patient and complete in each moment. A tree trunk can hold the marks of sun, rain and passing years; its beauty is made of those very marks.

And deeper still, it is a return to the forest inside each of us.

That place has a breath of its own, original sensations, the things we truly love and a small voice that is always there beneath many layers of thought. The “Wild” in ZUNGZA is that natural, honest and free part of us — the part that knows when to walk on and when to stop; what is enough and what deserves to be kept.

The return can begin right in the middle of everyday life: a patch of light crossing the window, the smell of warm wood in a room, the sound of wind in the canopy, or a few minutes when the mind turns clear. Small moments help us feel our body, our emotions and the world present around us more clearly.

There, balance brings us back to our centre; awareness lets us see everything more clearly; and freedom lets us live close to our own nature.

ZUNGZA tells of nature through scent, material and objects made by hand. Each one carries a piece of the memory of forest, mountain, earth, wind and home. They arrive as small points of contact, recalling a closeness that has lived in us for a very long time.

Back to the Wild — back to nature, back to what is inside, back to where we get to be ourselves.

JUNGLE & HOUSE

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JUNGLE & HOUSE

People built houses to take shelter, to keep the warmth in and to move through the years together. But before there were walls, tiled roofs and windows, nature was our first home.

The forest gives shade. The earth holds every step. Water feeds life. Light wakes us each morning, and darkness returns everything to its natural rest.

Perhaps that is why, even living in the middle of the city, each of us keeps a part that belongs to plants, to rock, to open wind and to untouched space.

For ZUNGZA, Jungle & House is where those two worlds meet.

JUNGLE

A forest carries an order shaped over a very long time.

Every tree looks for a patch of light to rise into. Roots quietly touch one another underground. Fallen leaves return to the soil and go on feeding new shoots. Rain passes through the high canopy, gathers on the leaves and seeps slowly down to the forest floor.

Every living thing has its place, its rhythm and its own way of being.

Jungle in ZUNGZA is the image of the natural part still present inside every person. It is the instinct that turns towards light, the ability to feel subtle movement, and the steady vitality that carries us through each season of life.

That natural part can be woken by very small things: warm wood, green leaves, damp earth after rain, the light heat of pepper, sweetness from a flower, or a thin thread of smoke carrying the memory of an evening beside the forest.

Scent reaches our senses before the mind can name it. It can open a field of memory, bring back a land we once passed through, or suggest a place that has only existed in imagination. In that moment the forest comes closer — as though nature had been waiting all along in a deep corner of the soul.

Jungle is what is original. It is vitality. It is the open space in which each person can breathe to their own rhythm.

HOUSE

A house is where a person brings the wide world back into a space that is just enough.

There, light crosses the window, familiar smells settle into each object, and there are meals, conversations and quiet stretches built up over the years. A house slowly becomes a living memory, keeping the traces of those who have lived in it.

House, in ZUNGZA, therefore means more than a place to live.

It is the feeling of belonging. The warmth of coming home after a long day. The space where the body loosens, the mind settles and feelings are allowed to be exactly as they are.

The house outside shelters our life. The house inside keeps the deepest part of us.

When there is somewhere steady inside, we can move through much change with calm. We understand what nourishes us, what deserves to be kept and what it is time to release back into the natural flow.

House is care. It is connection. It is where simple things are lived slowly and become a meaningful part of a life.

WHERE FOREST AND HOME MEET

Forest and home keep two different rhythms, yet they always find each other in human life.

The forest brings life into the house. The house gives the gifts of the forest a place to be present. Wood becomes a table, plant fibre becomes cloth, earth becomes a cup, and the scent of flowers and leaves becomes a fragrance that stays in the room.

Nature enters the house through material, light, colour and scent. The house answers with respect, in the way people use and look after what they have been given.

Between those two worlds lies a harmonious relationship: wildness meets care, instinct meets awareness, freedom meets belonging.

A house that breathes with nature usually carries an ease all its own. Light grows softer on wooden surfaces. Scent moves through the space with the air. Handmade objects keep the traces of their material and of the person who made them.

Beauty then comes from honesty: the colour of earth, the grain of wood, a surface touched by time and the small differences that make each object its own.

This is also how ZUNGZA sees its products. Every scent, material and object can become a meeting point between forest and home — carrying a story from nature, then going on living in human space.

A WIDER ROOF

Looked at closely, Jungle & House is also a story about two landscapes inside each of us.

We each hold a forest of feeling, instinct, memory and things still growing. We also hold a house of awareness, of care, and of the ability to hold our own life.

The forest inside gives us vitality and freedom. The house inside gives us support and peace. When both are listened to, a person can reach out into the world and still keep the way back to themselves.

We become soft and still steady. Free and still rooted. Open to new experience and deep with what is already here.

Some days we need to step out into open space to meet nature again. Some days a streak of sunlight, a scent or a quiet moment in the room is enough to bring that forest back.

Because forest and home have always been close.

One place nurtures life.
One place keeps the warmth.
One place sends us far.
One place brings us home.

Jungle & House — bringing the breath of the forest into the home, and finding a home deep inside ourselves.

BALANCE - AWARENESS - FREEDOM

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BALANCE - AWARENESS - FREEDOM

Some values move like a quiet current beneath our lives. We can name them in many ways, yet every journey inward seems to meet at three points: Balance, Awareness and Freedom.

For ZUNGZA these are three states bound together. Balance brings us back to the centre. Awareness lets us see what is really happening. And out of that clarity, freedom slowly opens — gently, steadily, from within.

BALANCE

In nature, every living thing finds its own balance.

A tree reaches towards the light and drives its roots deep into the earth at the same time. A forest has days of brilliant sun and rainy seasons that leave the soil soft and damp. Every movement carries a stillness with it; every growth needs time to gather from within.

Balance works in the same way.

It is the ability to stand among the many movements of life and still feel one's own centre. It is knowing how to listen to both reason and feeling, how to move forward and also how to make room for rest. We receive joy with gratitude and move through heavy days with gentleness, so that every experience becomes part of growing.

Balance has the beauty of what is just enough. A room with enough light to feel warm. A scent close enough to be felt. A quiet wide enough for the mind to return to its breath.

When that point of balance is found, we live more harmoniously with nature, with others and with ourselves.

AWARENESS

Life only ever happens in the present moment.

Light is crossing the window. Wind is touching the canopy. Warmth is resting in the palm of a hand. A scent is calling up a field of memory that seemed to have slept for a very long time.

Awareness is being truly present enough to notice it.

It is the attention given to every small movement of life: a deep breath, a feeling passing through, a thought taking shape, or a very quiet change inside. Observing with calm and honesty, we begin to understand more clearly what we are feeling, what we are looking for and what we want to keep.

Awareness opens a clearing inside. There, choices become clearer because they begin in understanding. We feel our own limits, recognise what truly matters and give our energy to what nourishes life over the long run.

Every moment lived fully becomes a way of returning — to the body, to feeling and to the world present around us.

FREEDOM

Freedom usually begins somewhere very deep inside.

It is when we know ourselves clearly enough to choose a way of living that suits our own nature. It is the feeling of walking a path we have recognised ourselves, calm in the face of change and trusting our own rhythm.

Freedom has the shape of a wide forest. Every tree rises in its own direction, every branch of leaves takes the light in its own way, and together they make one rich living system. In that forest, difference becomes beauty; distance creates space; and connection lets every life exist and grow together.

People carry that same natural part within — original, open and full of life. Coming closer to it, we can live honestly with our feelings, our choices and the things we believe. Freedom then carries understanding, responsibility and respect for all the life around us.

That is freedom with roots. The deeper we go inward, the wider we can reach out into the world.

Balance helps us find the centre again.
Awareness helps us see the path.
Freedom lets us walk on our own feet.

These three values follow one another like earth, light and open sky. When there is balance inside, we look at life with a clear mind. Seeing clearly, we can choose with honesty. And in every honest choice, freedom quietly appears.

This is also how ZUNGZA feels the Back to the Wild journey: returning to nature to remember the original rhythm of living; returning inward to listen to what is true; and from there, living a life that is harmonious, aware and free.

ZUNGZA at a glance

ZUNGZA is a Vietnamese handcrafted scent brand, in full ZUNGZA — Jungle & House. It was founded by Nguyen Diep An Linh, born in Hoa Binh into a farming family and raised beside small streams, the Da River and the Song Da reservoir.

The ZUNGZA workshop is at no. 31, DM6, Van Phuc craft village, Ha Dong, Hanoi. It is also where visitors can come to smell the scents and look at each vessel before choosing.

The current product lines are scented candles, perfume, reed diffusersessential oils. The candles use a soy wax blended by zungza, cotton wicks and no added colouring; the fragrances and essential oils are blended by zungza. Vessels are glass cups and whole pieces of cinnamon bark.

ZUNGZA ships throughout Vietnam, usually two to five days depending on distance, and can ship internationally. ZUNGZA products are already available in the US, the EU and Australia through partner sellers in those markets.

ZUNGZA's long-term wish is to help Vietnamese craft grow and to carry Vietnamese handmade products out into the world, expanding step by step into foot-bath herbs, household wooden pieces and small rattan and bamboo ware for living spaces.

JUNGLE & HOUSE

BRING A PIECE OF THE FOREST
INTO YOUR OWN SPACE.

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